Ukumaketha kwedijithali kuqhutshwa kanjani ukuqwashisa nokusekelwa kwenhlalonhle yezilwane

Sezadlula izinsuku lapho izingxoxo mayelana nenhlalakahle yezilwane zazivalelwa eceleni komphakathi, kuhletshwa phakathi kwabambalwa abanozwela ngezinkomishi zekhofi elitholakala ngokuziphatha. Namuhla, sibona ukushintsha kokuzamazama komhlaba, lapho inhlalakahle yakho kokubili izilwane ezifuywayo nezasendle ingesona nje isihloko sengxoxo kodwa isikhalo soshintsho esinanela emihubheni yomhlaba wedijithali.

Ubuza kanjani? Ngamandla amakhulu wokumaketha kwedijithali. Kusukela ku-tweet ethobekile evusa umnyakazo womhlaba wonke kuya kuvidiyo eyigciwane evula izigidi zamehlo abone iqiniso, ukumaketha kwedijithali kuqhamuke njengozakwethu ongalindelekile nokho onamandla emzamweni wokuphakamisa inhlalakahle yezilwane ukusuka emthunzini kuya ekukhanyeni okukhanyayo kokwazi komphakathi.

Qhubeka ufunda ukuze uthole ukuthi le megaphone yedijithali ikhulisa kanjani amazwi abantu abangenazwi futhi iguqule isimo esivuna ububele nesenzo.

Iyini I-Digital Marketing?

Ngaphambi kokuthi singene esiphethweni esijulile sechibi lethu lokumela ledijithali, ake siqale ngesihloko esisheshayo sokumaketha kwedijithali. Ngamagama alula, indlela yokusebenzisa i-inthanethi nezinkundla zokuxhumana eziningi—njengenkundla yezokuxhumana , ama-imeyili, izinjini zokusesha, nokunye okwengeziwe—ukukhuthaza imilayezo, imikhiqizo, noma amasevisi.

Kodwa ukumaketha kwedijithali kungaphezu nje kokukhangisa okubandayo, okunzima. Leli su futhi limayelana nokudala ukuxhumana, ukuxoxa izindaba ezinkenenezayo, nokuxhumana nababukeli ezingeni ukukhangisa kwendabuko okungaphupha ngalo. Leli khono eliyingqayizivele lokuluka izindaba kanye nokukhuthaza imiphakathi mayelana namagugu okwabelwana ngayo lenza ukumaketha kwedijithali kube usizo olungenakuqhathaniswa ekulweleni inhlalakahle yezilwane.

Ukumaketha Kwedijithali Kungasiza Kanjani Ukuthuthukisa Imbangela Yakho

Amathuluzi okuthengisa edijithali, avame ukugxekwa ngendima yawo ekuthengeni izinto, manje asesetshenziswa njengezikhali zozwelo, alolonga kabusha isimo sokulwela inhlalakahle yezilwane. Nazi izindlela ezine zokumaketha kwedijithali ezinikeza usizo kubangani bethu abanoboya nabanezimpaphe:

#1: Ukudala Amagagasi Okuqwashisa

Amapulatifomu edijithali angama-megaphones kwabangenazwi. Ngokuxoxwa kwezindaba okuthakazelisayo nezithombe ezithinta inhliziyo, ukumaketha kwedijithali kungakusiza ukhanyise amakhona amnyama okuxhashazwa kwezilwane, kwenze okungabonakali kungenzeki ukuziba. Thatha, isibonelo, indaba yeJubili , i-husky yaseSiberia enokukhubazeka kwejwabu leso.

okukodwa ku-Facebook okubhalwe ngombono wakhe akumtholanga nje kuphela ikhaya laphakade kodwa futhi kwagqamisa udaba olukhulu, olubi lwezilwane ezifuywayo ezishiywe dengwane. Lokhu kuwubufakazi bokuthi izindaba ezixoxwayo zedijithali zingashintsha kanjani izindaba ngazinye zibe yizisusa zokuzindla okubanzi komphakathi nokwenza.

#2: Ukuthonya Abathonya

Imikhankaso yokumaketha yedijithali inekhono eliyingqayizivele lokwazisa umphakathi nokunyakazisa izandla zalabo ababhala izinqubomgomo. Ngawo wonke umkhankaso okwabelwana ngawo, isicelo sisayinwa, futhi kuxoxwa nendaba, iphimbo elihlangene lokumela izilwane liya likhula, lifinyelele ezindlebeni zalabo abaphethe. Kungumphumela we-domino wedijithali: i-tweet eklanywe kahle ingaholela ku-hashtag, i-hashtag enyakazweni, kanye nomnyakazo oya ekushintsheni komthetho.

#3: Ukuxhasa Ngezimali Zokulwa

Singakhohlwa uhlaza olubasela umshini. Ngezikhangiso ezihlosiwe, okuqukethwe kwevidiyo okuphoqayo, nemikhankaso yenkundla yezokuxhumana , ukumaketha kwedijithali kuthinta ukuphana, okuqinisekisa ukuthi ukugeleza kwemali akushi.

Cabanga ngodaba lweMonterey Bay Aquarium, okwathi, lapho kunqamuka ubhubhane, yaphendukela esizindeni sedijithali ukuze kugcinwe indlela yezezimali ithuthuka. Ngokuqeda okuqukethwe kwe-YouTube obekumnandi njengoba bekufundisa, bagcine ingxoxo emayelana nokongiwa kwamanzi iphila futhi bavula izindlela ezintsha ezingenayo zomkhankaso wabo othi “ Act for the Ocean ”.

#4: Ukubandakanya Isizukulwane Esilandelayo Sabameli

Ukumaketha kwedijithali kudlula nje ukufinyelela kubasekeli banamuhla. Imayelana nokugqugquzela oshampeni bakusasa kwezenhlalakahle yezilwane. Ngokuxutshwa kokuqukethwe okusebenzisanayo, okokufundisa okuku-inthanethi , nokuxoxa izindaba okunamathelayo, izinhlangano zingahlwanyela imbewu yozwelo nokuzibophezela emiqondweni evundile yentsha. Leli su liqinisekisa umnyakazo osimeme obheke enhlalakahleni yezilwane nokongiwa, ngesizukulwane esinolwazi ngedijithali esilungele ukuthatha ithoshi.

Amathiphu Okuqalisa

Usulungele ukujoyina i-digital crusade yezenhlalakahle yezilwane? Nawa amanye amathiphu namathuluzi angakusiza ukuthi uqalise lesi sicelo esihle:

Qala ngesithombe esikhulu

Ngaphambi kokungena endaweni ejulile yedijithali, thatha isinyathelo emuva bese udweba isithombe esikhulu. Iyini imigomo yakho? Obani abalaleli bakho? Futhi okubaluleke kakhulu, yimuphi umyalezo ofuna ukuhambisana nawo? Isithombe sakho esikhulu sizoqondisa izinqumo ezincane, ezihlakaniphile zokumaketha emgwaqeni.

Sebenzisa Imidiya Yezokuxhumana Ngokuhlakanipha

Inkundla yezokuxhumana ifana nesigcawu sedolobha senkathi yedijithali-indawo lapho amazwi angakhuliswa khona, izindaba zingabiwa, futhi ukunyakaza kungazalwa. Kodwa khumbula, inkundla ngayinye ine-vibe yayo, okuzodingeka uvumelane nayo.

I-Instagram icebile ngokubukeka, i-Twitter iyashesha futhi inobuhlakani, i-Facebook igxile emphakathini, kanti iTikTok, kahle, iTikTok iyikhadi lasendle elidinga ubuhlakani. Sebenzisa lezi nkundla ukuze uxoxe indaba yakho, kodwa kwenze lokho ngendlela ehambisana nezitayela zazo ezihlukile, konke ngesikhathi ugcina ingqikithi yenjongo yakho ingaxutshiwe futhi iyiqiniso ngokungangabazeki.

Lula Inqubo Yokusekela

Kwenze kube lula ngangokunokwenzeka ukuthi abantu basekele injongo yakho, noma ngabe ukusayina incwadi yezikhalazo, ukwenza umnikelo, noma ukwabelana ngokuqukethwe kwakho; ukuchofoza okumbalwa, kungcono. Amathuluzi afana nezinsizakalo ze-link-in-bio ezihlanganisa zonke izingcingo zakho esenzweni zibe ikhasi lokubikezela okulula ukulizulazula noma amakhodi edijithali e-QR aholela ngokuqondile emakhasini omnikelo angehlisa kakhulu umgoqo esenzweni. Vele uqiniseke ukuthi isevisi yokuxhumanisa kanye namajeneretha ekhodi ye-QR owasebenzisayo athembekile futhi athembekile ukugcina ubuqotho bomkhankaso wakho.

Sebenzisa Ama-Hashtag Ngokuhlakanipha

Ama-hashtag angaphezulu nje kwezesekeli zedijithali; bahlanganisa ukukhala okungahlanganisa amazwi ahlukene abe iculo elesabekayo. Wasebenzise ngokuhlakanipha ukuze ukhulise umlayezo wakho futhi uxhumane nezithameli eziningi.

Gxila ku-hashtag pool ngokuhlola inhlalakahle yezilwane kanye nezitayela zokongiwa. Noma, vumela amathuluzi afana newizadi ye-hashtag ye-Instagram ye-Hootsuite noma ijeneretha ye-hashtag ye-OneUp ye-YouTube ukuthi iphakamise kakhulu. Ungakwazi ngisho nokubhala i-hashtag yakho eqondene nomkhankaso ukuze uhlanganise amasosha akho edijithali, uwahole ohambeni olujabulisayo olubheke emgomweni ofanayo.

Bungaza futhi wabelane ngokuwina kwakho

Yonke indaba yokutholwa, ukuguqulwa kwenqubomgomo, kanye ne-fundraiser eyimpumelelo ifanele ukugqama kwayo. Ukwabelana ngalokhu kunqoba kusabalalisa ukuqiniseka futhi kubonisa umthelela obonakalayo weminikelo yabasekeli bakho. Phela, ayikho into ebhebhezela impumelelo yesikhathi esizayo njengokunambitheka okumnandi kokunqoba okudlule.

Yamukela Amathuluzi Adingekayo

Ukuze upende amabhodi edijithali ngemibala yesizathu sakho, uzodinga ukusebenzisa amathuluzi ohwebo. Kodwa indawo yedijithali igcwele amathuluzi amaningi kangangokuthi kulula ukuwela phansi emgodini onogwaja bese uvela futhi ucwayiza futhi udidekile, akukho okuhlakaniphe kakhulu ngohambo lwakho.

Indlela esebenza kahle kakhulu kungaba ukubona uhlu lwamathuluzi akhethiwe oludalwe/lwezinkampani zokumaketha ezidijithali ku-inthanethi, njengalolu oluvela ku-Resource Guru. Lolu hlu luzokukhombisa izinketho eziphumelela kakhulu nezisebenziseka kalula zezidingo zakho, kusukela ekuphathweni kwenkundla yezokuxhumana ukuya ekukhangiseni nge-imeyili , izibalo, nokuningi.

Vula Amandla Okuthengisa Kwedijithali Kwezenhlalakahle Yezilwane

Kungakhathaliseki ukuthi ukusekela izinkukhu ezidlayo emapulazini noma izilwane zasendle ezinhle ezizulazula emahlathini futhi zibhukuda olwandle, amapulatifomu edijithali anikeza ithuba elingakaze libonwe lokunikeza izwi kwabangenazwi. Ngakho-ke, masisebenzise la mandla amakhulu ukuze sakhe izwe lapho ububele bunqoba unya, izindawo zokuhlala zilondolozwa, futhi zonke izidalwa, ezinkulu noma ezincane, zingachuma. Ngokubambisana, singasiza ukuhlahla indlela eya ekusasa eliqhakazile kubo bonke ababiza le planethi ikhaya.