Ingxenye ethi “Izinkinga” isikhanyisela ngezinhlobo zokuhlupheka ezisakazekile nezivame ukucasha izilwane ezibekezelela ezweni eligxile kumuntu. Lezi akuzona nje izenzo zonya ezingahleliwe kodwa izimpawu zohlelo olukhudlwana—olwakhelwe phezu kwesiko, ukunethezeka, kanye nenzuzo—olwenza ukuxhashazwa kujwayelekile futhi lunqabele izilwane amalungelo azo ayisisekelo. Kusukela ezilaheni zezimboni kuya ezinkundleni zokuzijabulisa, kusukela emakheji aselabhorethri kuya ezimbonini zezingubo, izilwane zibhekana nokulimala okuvame ukuhlanzwa, ukunganakwa, noma okuthethelelwa imikhuba yamasiko.
Isigatshana ngasinye kulesi sigaba sibonisa isendlalelo esihlukile sokulimala. Sihlola ukwesabeka kokubulawa nokuboshwa, ukuhlupheka koboya nemfashini, kanye nezilwane ezihlukumezekile ezibhekana nazo ngesikhathi sokuthutha. Sibhekene nomthelela wemikhuba yokulima kwasefekthri, izindleko zokuziphatha zokuhlolwa kwezilwane, nokuxhashazwa kwezilwane emasekisini, eziqiwini nasemapaki olwandle. Ngisho nasemakhaya ethu, izilwane eziningi ezingabangane zibhekana nokunganakwa, ukuhlukunyezwa kokuzalanisa, noma ukulahlwa. Futhi endle, izilwane ziyaxoshwa, zizingelwe, futhi zithengiswe—ngokuvamile egameni lenzuzo noma ukunethezeka.
Ngokudalula lezi zinkinga, simema ukuzindla, umthwalo wemfanelo, kanye noshintsho. Lokhu akukona nje unya—kumayelana nendlela ukukhetha kwethu, amasiko, kanye nezimboni ezidale isiko lokubusa phezu kwabasengozini. Ukuqonda lezi zindlela kuyisinyathelo sokuqala sokuzidiliza—nokwakha umhlaba lapho uzwelo, ubulungisa, nokuphilisana kuqondisa ubudlelwano bethu nazo zonke izinto eziphilayo.
Ngenani elikhulu kakhulu lemikhiqizo yobuhle egcwele imakethe namuhla, kulula ukuzizwa udidekile noma udukiswe izimangalo ezihlukahlukene ezenziwa amabhrendi. Nakuba imikhiqizo eminingi iqhosha ngamalebula anjengokuthi “Ayinanya,” “Ayihloliwe Ezilwaneni,” noma “Ithole Umthombo Wokuziphatha,” akuzona zonke lezi zimangalo eziyiqiniso ngendlela ezingase zivele ngayo. Njengoba izinkampani eziningi kangaka zigxumela embonweni wokuziphatha, kungaba inselele ukuhlukanisa labo abazinikele ngempela enhlalakahleni yezilwane nalabo abasebenzisa amagama nje ukuze bathengise imikhiqizo eminingi. Kulesi sihloko, ngizokuqondisa isinyathelo ngesinyathelo ngenqubo yokuhlonza imikhiqizo yobuhle engenakho Unya ngempela. Uzofunda ukufunda amalebula, ukuqonda izimpawu zesitifiketi, nokwehlukanisa phakathi kwemikhiqizo esekela ngokweqiniso amalungelo ezilwane nalawo angase adukise abathengi. Ekupheleni kwalo mhlahlandlela, uzoba nolwazi nokuzethemba ukwenza unolwazi…