**“Ngaphansi Komhlaba: Ukuphenya Ubuqiniso Bamapulazi Obisi 'Khetha' we-M&S”**
I-Marks & Spencer, igama elifana nekhwalithi ephezulu kanye nokutholakala kokuziphatha, kudala iziqhenya ngokuzibophezela kwayo enhlalakahleni yezilwane. Emuva ngo-2017, umdayisi waba sematheni njengesitolo esikhulu sokuqala esikhulu ukuthengisa ubisi oluqinisekisiwe lwe-RSPCA elingu-100%—isithembiso asaqhubeka nokusinqoba kusukela ngo-2024. Ngokusho kwe-M&S, ubisi lwabo olusha lutholakala kuphela eqenjini elithile lamapulazi, lapho izinkomo kuthiwa ziphathwa ngokucophelela, abalimi bathola isinxephezelo esifanelekile, kanye namazinga aphezulu ezilwane inhlalakahle iyagcinwa. Imikhankaso yabo yasesitolo, egcwele izithombe ezijabulisayo ngisho nezinkinobho ezidlala imisindo ethi “inkomo ejabulayo”, ithembisa abathengi okungaphezu nje kobisi; bathembisa ukuthula kwengqondo.
Kodwa kwenzekani lapho izikhangiso zifiphala futhi kungekho muntu obukele? Kuvele uphenyo olushaqisayo oluyimfihlo oluveza inselele isithombe esihle se-M&S esiklanywe ngokucophelela. Kusukela ngo-2022 kuya ku-2024, lokhu kudalulwa kuveza iqiniso elihluke kakhulu—lokungaphathwa kahle, ukukhungatheka, nonya ngemva kweminyango evaliwe yezingodo. Kulo mbhalo webhulogi, sizocubungula ukungezwani phakathi kwezimangalo zezinkampani kanye nalokho “okubanjwe kukhamera,” sihlola umbuzo ongaxazululi: ingabe ukufihla ubuso obucwebezelayo obucwebezelayo buyiqiniso elikhathazayo mayelana ne-M&S Select Farms? Lungiselela ukubhekisisa ukuthi yini elele ngaphansi kwezithembiso.
Emuva Kwelebula: Ukuqaqa Isethembiso Esiqinisekisiwe se-RSPCA
Isithembiso Esiqinisekisiwe se-RSPCA**—uphawu lwamazinga aphezulu ezenhlalakahle—besilokhu siyisisekelo sokumaketha kwe-M&S kusukela ngo-2017. I-M&S ikhangisa ngokuziqhenya ukuthi ubisi lwayo olusha lutholwa ngokukhethekile emapulazini angu-44 akhethiwe e-UK, wonke. kuqinisekiswe ngaphansi kwe-**RSPCA Assured scheme**. Isimangalo sabo sokuba ukuphela komthengisi kazwelonke ohlinzeka ngo-100% RSPCA Ubisi Oluqinisekisiwe lugqamisa a ukuzibophezela kukho kokubili ukulima okunokuziphatha kanye nekhwalithi yomkhiqizo. Kodwa-ke, amavidiyo amasha aphakamisa imibuzo enzima mayelana nokuthi lezi ziqinisekiso zibambekile yini ngaphandle kweminyango evaliwe.
Ephepheni, Isigxivizo esiqinisekisiwe se-RSPCA sisho ukubambelela ezimisweni eziqinile zenhlalakahle yezilwane, ukuqinisekisa ukuthi izinkomo ziphathwa ngokucophelela. I-M&S igqamisa isithembiso sabo sokukhokha inani “elilungile neliqhubekayo” kubalimi ukuze bakhuthaze ukutshalwa kwezimali ekusebenzeni kwepulazi nezinkomo inhlalakahle. Nokho, ubufakazi obuthwetshulwe ngo-2022 nango-2024 bulandisa **indaba ehluke kakhulu**. Abaphenyi baqaphele—abasebenzi basemapulazini athile abenza imikhuba ephazamisayo, ehlanganisa **ukuhudula amathole ngemisila yawo**, ukuwasonta ukuze anyakaze ngamandla, ngisho **nokuhlukumeza ngokomzimba ngezinto zensimbi**. Le vidiyo ayiphikisani nje kuphela nesithombe esingabonakali ezintweni eziphromothayo ze-M&S kodwa zenza isithunzi phezu kokwethembeka kwelebula eqinisekisiwe ye-RSPCA ngokwayo.
- Ingabe izindinganiso zezenhlalakahle ziyasetshenziswa ngempela?
- Iyiphi indima edlalwa i-M&S ekuqapheni lezi zinqubo?
- Ingabe lokhu kubonisa kanjani uhlelo olubanzi lwe-RSPCA Assured?
Isithombe esizolile samadlelo aluhlaza, amadlelo aluhlaza kanye nezinkomo eziklabile kahle, njengoba zivezwe ezikhangisweni ze-M&S, zidweba isithombe esihle. Nokho, **izithombe ezifihliwe ezitholwe ngo-2022 nango-2024 ezivela kwamabili okuthiwa “Khetha Amapulazi”** siphonsela inselelo lokhu kulandisa. Nakuba i-M&S izishaya isifuba ngokuba ukuphela komthengisi kazwelonke 100% Ubisi Oluqinisekisiwe lwe-RSPCA, iqiniso ngemuva kwezigcawu lalingathandeki kakhulu. Abaphenyi bathwebule izehlakalo ezibandayo zokuthi **izisebenzi ziphethe kabi amathole**—bewahudula ngemisila futhi bewasonta ukuze bawaphoqelele umnyakazo. Izenzo ezinjalo zaphambana kakhulu nesithembiso samazinga aphezulu enhlalakahle ahlotshiswe ekupakishweni komkhiqizo nezinto zokukhangisa.
- Abasebenzi babonakale **beshaya inkonyane ebusweni** ngenxa yokukhungatheka.
- Indoda, ebizwa ngokuthi “Mnu. Ethukuthele,” wabanjwa **ephanyeka enkomeni ephethe into ecijile yensimbi** futhi kamuva wasebenzisa isikrweqe sensimbi to **eshaya izilwane ngemuva.**
- Ukuphathwa kabi akuzange kubekwe eceleni, okuphakamisa isiko** elicacile lokuhlukumeza** kunokuziphatha okukhohlakele okungahleliwe.
Ngezansi itafula elifingqa izimangalo ze-M&S kanye nokwephulwa kwemithetho eveziwe:
Faka isicelo | Okungokoqobo |
---|---|
100% RSPCA Ubisi oluqinisekisiwe oluvela emapulazini athembekile | Abasebenzi abaphikisana nezindinganiso eziqinisekisiwe ze-RSPCA |
Amazinga aphezulu enhlalakahle aqinisekisiwe | Isiko lokuhlukumeza libonwa kaningi |
Nakuba i-M&S ilwela ukulondoloza uphawu lwayo oluhloniphekile lwezimiso zokuziphatha, okuqoshiwe kuphakamisa ukuthi **ezinye izilwane ezingemva kwelebula—“Khetha Farms” zibekezelela ubuhlungu nokunganakwa.** Kumthengisi otshala imali esitolo “izinkinobho zenkomo ezijabulisayo,” ezinokhahlo. amaqiniso adaluliwe kulolu phenyo ludinga ukucutshungulwa okujulile.
Isiko Lokuhlukumeza Noma Izehlakalo Ezizodwa? Ukuphenya Imikhuba Yasepulazini
Uphenyo lugqamisa **ukunqamula phakathi kwezimangalo zokuthengisa ezingabonakali** kanye neqiniso elibuhlungu kwamanye amapulazi ahlinzeka ngobisi luka-Marks & Spencer okuthiwa “RSPCA Assured”. Yize izinto zokuphromotha zithembisa ubisi olutholakala "kukhetha amapulazi esiwaziyo nesiwathembayo," izithombe zango-2022 kanye no-2024 zibonisa imikhuba ekhathazayo ephakamisa imibuzo yesimilo ebucayi. Lokhu kufaka phakathi abasebenzi **abahudula amathole ngemisila**, **bewasonta phoqa ukunyakaza**, ngisho **ukushaya izilwane ngokukhungatheka**. Izigcawu ezinjalo zingqubuzana kakhulu nokuvezwa kwenkampani amazinga aphezulu enhlalakahle kanye nokuzibophezela ekunakekeleni izilwane.
Kodwa ingabe lezi zehlakalo ziwumphumela **wokuziphatha okukhohlakele komuntu ngamunye, noma ziphakamisa **ukuhluleka kwesistimu**? Ngokuphazamisayo, ukuphinda amacala asikisela okwakamuva. Ngokwesibonelo, umuntu obizwa ngokuthi “Mnu. U-Angry” akabanjwanga kuphela esebenzisa isikrufu sesitezi sensimbi njengesikhali** ngo-2022 kodwa futhi eqhubeka nokuziphatha okufanayo okunodlame ngo-2024. Ngezansi isifinyezo sokuphulwa komthetho okubhaliwe okuvela ophenyweni:
Ukwephulwa | Unyaka | Indawo Yepulazi | ||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Ukuhudula amathole ngemisila | 2022 | I-West Sussex | ||||||||||||||||
Ukushaya ithole
Kusukela Kumsindo Wenkomo Ejabulisayo kuya Ezenzweni Ezishaqisayo: Umehluko WokuthengisaUmehluko phakathi kwezimangalo zokumaketha ezingenangqondo kanye neqiniso elithwetshulwe ngekhamera kuphakamisa ukukhathazeka okukhulu. **I-M&S imemezela ngokuziqhenya ubisi ukuba 100% i-RSPCA Iqinisekisiwe**, ithathwe emapulazini akhethiwe angu-44 “abawaziyo nabawethembayo.” Imikhankaso yabo ifinyelela ekufakeni izinkinobho zasesitolo ezidlala imisindo epholile "yezinkomo ezijabule." Kodwa izithombe zophenyo ezivela kulawa mapulazi amabili akhethiwe zidweba isithombe esihluke ngokuphelele—esisodwa esisuswe kude nendaba ethokozisayo yokuthengisa.
Ukungezwani akugcini lapho. Le vidiyo iveze isiko eligxilile lokuhlukumeza. Ngisho nangemva kweminyaka emibili, yena lowo muntu, “Mnu. Ethukuthele,” wabonakala eqhubekisela phambili udlame, okubonisa ukwehluleka ukubhekana nalezi zinkinga kuso sonke isikhathi. Ngezansi ukuqhathaniswa okufushane kwezithembiso zokuphromotha kuqhathaniswa neqiniso langempela:
Izincomo Zokungafihli kanye Nokuziphendulela Emaketangeni OkudayisaUkuze uthole ukunikezwa amaketango okuthengiswayo ukuze kugcinwe ukwethenjwa nobuqotho, ukusebenzisa izinto ezingafihli lutho eziqinile kanye nezinyathelo zokuziphendulela kubalulekile. Ngokusekelwe ezambulweni zakamuva, kunezindawo ezibalulekile ezidinga ukuthuthukiswa ekuvikeleni inhlalakahle yezilwane kanye nokuqinisekisa imikhuba yokuziphatha ezinhle ezinhlelweni zokukhiqiza:
Abathengisi abafana ne-M&S kufanele bahole njengesibonelo, baqinisekise ukuthi uchungechunge lwabo lokuhlinzeka lubonisa izimiso zesimilo abazikhuthazayo ekukhangiseni kwabo. Ngokuzibophezela kulezi zenzo, bangakwazi ukwakha kabusha ukwethembeka kwabathengi futhi babonise inhlonipho yangempela nhlalakahle yezilwane. SengiphethaNjengoba sifika esiphethweni salokhu kuhlola Izinqubo ezingemuva kwe-M&S's "Khetha" amapulazi obisi, kuyacaca ukuthi isithombe esihle esipendwe izikhangiso ezipholishiwe nezinkinobho zomsindo wesitolo asihambisani neze neqiniso elibuhlungu elithwetshulwe ngekhamera. Izimangalo ze-100% RSPCA Ubisi oluqinisekisiwe kanye nokuzinikela kumazinga aphezulu enhlalakahle kuyaphoqa ngaphandle, kodwa izithombe ezitholwe ngophenyo ziphakamisa imibuzo ebucayi. Ukuhlanganiswa kwemilayezo yokuthengisa ye-M&S nezinsolo zokungaphathwa kahle kanye nokungahloniphi izindinganiso zenhlalakahle yezilwane emapulazini abo akhethiwe kusicindezela us ukuthi sibonise ngokujulile—ekukhanyeni okuthenjiswe abathengisi, ekuziphenduleleni kwezitifiketi zezenhlalakahle, kanye nasezinqumweni zethu. njengabathengi. Nakuba umphumela walolu phenyo ufuna ukuthi kubhekwe kabanzi, kunento eyodwa ehlala iqinisekile: ukukhanya kulezi zinto ezingokoqobo ezifihliwe kuyisinyathelo esibalulekile ekwenzeni izinkampani ziphendule ngezithembiso ezizenzayo. Njengoba imboni yezobisi iqhubeka nokumaketha isithombe sokusimama kanye nezinqubo zokuziphatha, kukubathengi, abagqugquzeli, nezinja eziqaphayo ukufuna iqiniso ngaphezu kwamazwi. Yini elandelayo nge-M&S Select Farms kanye nezindinganiso abazithembisayo? Isikhathi kuphela—kanye nokuqhubeka uphenyo—okuzosho. Nokho, okwamanje, lolu phenyo lusebenza njengesikhumbuzo esiqinile sezindaba ezifihliwe ezingaphansi amalebula acwebezelayo nophawu, zikhuthaza ngamunye wethu ukuthi acabange kakhudlwana ngokuthi ukudla kwethu kuvelaphi ngempela. |