Towering over the animal industry yet often overlooked, ostriches play a surprising and multifaceted role in global trade. Revered as the largest flightless birds on Earth, these resilient giants have evolved over millions of years to thrive in harsh environments, but their contributions extend far beyond their ecological significance. From supplying premium leather for high-end fashion to offering a niche alternative in the meat market, ostriches are at the heart of industries that remain shrouded in ethical debates and logistical challenges. Despite their economic potential, issues such as high chick mortality rates, welfare concerns on farms, transport mishandling, and controversial slaughter practices cast a shadow over this industry. As consumers seek sustainable and humane alternatives while balancing health considerations tied to meat consumption, it’s time to shed light on these forgotten giants—both for their remarkable history and the pressing need for change within their farming systems