Ngenani elikhulu kakhulu lemikhiqizo yobuhle egcwele imakethe namuhla, kulula ukuzizwa udidekile noma udukiswe izimangalo ezihlukahlukene ezenziwa amabhrendi. Nakuba imikhiqizo eminingi izishaya isifuba ngamalebula anjengokuthi “Ayinanya,” “Ayihloliwe Ezilwaneni,” noma “Inikezwe Umthombo Wokuziphatha,” akuzona zonke lezi zimangalo eziyiqiniso ngendlela ezingase zivele ngayo. Njengoba izinkampani eziningi kangaka zigxumela embonweni wokuziphatha, kungaba inselele ukuhlukanisa labo abazinikele ngempela enhlalakahleni yezilwane nalabo abasebenzisa amagama nje ukuze bathengise imikhiqizo eminingi.
Kulesi sihloko, ngizokuqondisa isinyathelo ngesinyathelo ngenqubo yokuhlonza imikhiqizo yobuhle engenakho Unya ngempela. Uzofunda ukufunda amalebula, ukuqonda izimpawu zesitifiketi, nokwehlukanisa phakathi kwemikhiqizo esekela ngokweqiniso amalungelo ezilwane nalawo angase adukise abathengi. Ekupheleni kwalo mhlahlandlela, uzoba nolwazi nokuzethemba ukwenza izinqumo ezinolwazi ezihambisana nezimiso zakho futhi zisekele amabhrendi obuhle okuziphatha.
Kusho Ukuthini Ukungabi Nonya?
Umkhiqizo Ongenayo I-Cruelty yilowo ongakaze uhlolwe ezilwaneni noma nini phakathi nokukhula kwawo. Lokhu akubandakanyi kuphela umkhiqizo oqediwe kodwa futhi izithako kanye nokwakheka okusetshenziselwa ukuwudala. Kusukela ezigabeni zokuqala zokuhlolwa komkhiqizo kuya enguqulweni yokugcina efinyelela kubathengi, umkhiqizo Ongenayo I-Cruelty-Free uqinisekisa ukuthi azikho izilwane ezilinyazwayo noma ezisetshenziswe ezinqubweni zokuhlola. Lokhu kuzibophezela kudlulela kuzo zonke izigaba zokukhiqiza, okuhlanganisa ukutholakala kwezinto ezingavuthiwe kanye nokuhlolwa kokugcina kwifomula ephelele. Imikhiqizo ephethe ilebula ethi I-Cruelty-Free inikezelwe ezinkambisweni zokuziphatha, ibeka phambili inhlalakahle yezilwane kanye nokuthola ezinye izindlela zokuhlola ezinobuntu.
Bheka Izitifiketi Ezingenazo Unya kanye Nezimpawu
Enye yezindlela ezithembeke kakhulu zokuhlonza imikhiqizo Engenalo Unya ngempela ukufuna amalogo asemthethweni esitifiketi avela ezinhlanganweni ezihlonishwayo. Lawa ma-logo anikezwe amabhrendi ahlolwe ngokucophelela futhi ahlangabezane nezindinganiso eziqinile mayelana nokuzibophezela kwawo enhlalakahleni yezilwane.
Phakathi kwezitifiketi eziqashelwa kakhulu ze-Cruelty-Free -Leaping Bunny kanye -PETA's Beauty Without Bunnies . Lezi zinhlangano zizinikele ekuqinisekiseni ukuthi imikhiqizo eziyincomayo ayizange ihlolwe ezilwaneni kunoma yisiphi isigaba sokukhiqiza, kusukela ezithakweni kuya emkhiqizweni osuphelile. Umkhiqizo onenye yalawa malogo unikeza abathengi ukuzethemba kokuthi umkhiqizo uthathe izinyathelo ezidingekayo ukuze uqinisekise isimo sawo sokungenalo unya.
Kodwa-ke, kubalulekile ukuqaphela ukuthi akuwona wonke amalogo afaka unogwaja noma uphawu olufanayo abonisa ukuzibophezela kwangempela ekungabini Nonya. Ngeshwa, amanye amabhrendi angase asebenzise kabi lezi zithombe emaphaketheni awo ngaphandle kokuhlangabezana namazinga aqinile adingekayo ukuze athole isitifiketi.
Ukuze usize ukuzulazula kulokhu, umdwebo ongezansi ovela ku -Ethical Elephant unikeza ukuqhathanisa okucacile kwamalogo asemthethweni Angenayo I-Cruelty-Free nalawo angase adukise noma angekho emthethweni. Kubalulekile ukujwayelana nalezi zimpawu ukuze uqinisekise ukuthi imikhiqizo oyikhethayo ihambisana nezimiso zakho zokuziphatha.
Hlola Inqubomgomo Yokuhlola Izilwane Yomkhiqizo
Uma ukupakishwa komkhiqizo kunganikezi ukucaca okwanele kokuthi umkhiqizo awunakho yini Inkohlakalo ngempela, isinyathelo esilandelayo ukuvakashela iwebhusayithi yomkhiqizo. Bheka izigaba ezifana nekhasi le-FAQ noma ikhasi elizinikele Lokuhlola Izilwane, okufanele lichaze isimo senkampani ekuhloleni izilwane futhi linikeze i-akhawunti enemininingwane yemikhuba yazo.
Amabhrendi amaningi azinikele ngokweqiniso ekubeni Angenayo I-Cruelty ngokuziqhenya abonisa lolu lwazi kuwebhusayithi yawo yonkana. Kuvamile ukuthola izitatimende mayelana nokuzibophezela kwabo enhlalakahleni yezilwane ekhasini labo eliyisiqalo, amakhasi omkhiqizo, ngisho nasezigabeni zabo ezimayelana nathi. Lezi zinkampani zivame ukuhamba ibanga elide ukuze zenze izinqubomgomo zazo Ezingenalunya zitholakale kalula futhi ziqondwe, zibonise ukubonakala kwazo kanye nokuzinikela kwazo ezenzweni zokuziphatha.
Nokho, akuzona zonke izinkampani eziqondile. Amanye amabhrendi angase anikeze inqubomgomo ende noma engacacile yokuhlola izilwane engase idide noma idukise. Lezi zitatimende zingase zihlanganise ulimi oluyindida, iziqu, noma okuhlukile okuphakamisa ukungabaza mayelana nokuzinikela kweqiniso komkhiqizo ekungabini Nonya. Isibonelo, umkhiqizo ungase uthi awuhloli ezilwaneni kodwa uvumele izinkampani zangaphandle ukuthi zihlole isilwane imikhiqizo yazo noma izithako ezimakethe ezithile, njenge-China.
Kubalulekile ukufunda lezi zinqubomgomo ngokucophelela futhi ubheke noma yikuphi ukuphrinta okuhle noma ulimi olungacacile. Imikhiqizo Engenakho Unya Lwangempela izoba sobala, icace, futhi icace ngemikhuba yayo ngaphandle kokuthembela ezintubeni noma emagameni angacacile. Uma ngabe inqubomgomo ibonakala ingacacile noma iphikisana, kungase kudingeke ukuthi kuphenywe kabanzi noma kufinyelelwe ngqo kumkhiqizo ukuze kucaciswe.
Isibonelo Senqubomgomo Yokuhlola Izilwane Yangempela (Ecacile Nengafihli).
“Sizibophezele ekwesekeni inhlalakahle yezilwane, futhi akukho mikhiqizo yethu noma izithako zayo ezihlolwayo ezilwaneni. Yonke imikhiqizo yethu iqinisekiswa ngokuthi I-Cruel-Free izinhlangano ezihlonishwayo ezifana ne-Leaping Bunny ne-PETA, ethobela izindinganiso zomhlaba jikelele Ezingenayo I-Cruelty. Njengomkhiqizo, siyenqaba ukuhlola izilwane kunoma yisiphi isigaba sokukhiqiza, kusukela ekuhlolweni kokuqala kuya emkhiqizweni oqediwe, futhi asilokothi sinikeze lesi sibopho ezinkampanini zangaphandle.”
Izizathu zokuthi kungani le nqubomgomo iyiqiniso:
- Isho ngokusobala ukuthi ayikho imikhiqizo noma izithako zayo ezihlolwayo ezilwaneni.
- Umkhiqizo usebenzisa izitifiketi ezithembekile ezifana ne-Leaping Bunny ne-PETA ukuze uqinisekise le nqubomgomo.
- Uphawu luveza ngokusobala ukuzibophezela kwalo ekugwemeni ukuhlolwa kwezilwane kuzo zonke izigaba zokukhiqiza nanoma yiziphi izimo.
Isibonelo Senqubomgomo Yokuhlola Izilwane Eziphikisanayo (Engacacile Nedidayo).
“I-'Brand' izibophezele ekuqedeni ukuhlolwa kwezilwane. Sizibophezele ngokulinganayo empilweni nokuphepha kwabathengi nokuletha imikhiqizo emakethe ethobela imithetho esebenzayo kuwo wonke amazwe lapho kuthengiswa khona imikhiqizo yethu.”
Izizathu zokuthi kungani le nqubomgomo ingacacile futhi iphikisana:
- Ukungabi bikho kwencazelo "ekuqedweni kokuhlolwa kwezilwane": Inkulumo ethi "zibophezele ekuqedeni ukuhlolwa kwezilwane" izwakala kahle kodwa ayicacisi ngokusobala ukuthi umkhiqizo uyaqinisekisa yini ukuthi akukho ukuhlolwa kwesilwane okuyoke kuhileleke kunoma iyiphi ingxenye yokukhiqizwa kwaso, okuhlanganisa impahla eluhlaza noma ezimakethe lapho ukuhlolwa kwezilwane kudingwa khona ngokomthetho.
- Ireferensi “yemithetho esebenzayo”: Lokhu kukhulunywa “ngeziqondiso ezisebenzayo” kuphakamisa ifulegi elibomvu. Amazwe amaningi, njengeShayina, adinga ukuhlolwa kwezilwane ukuze imikhiqizo ethile ithengiswe ezimakethe zawo. Uma umkhiqizo uthobela le mithetho, kungenzeka ukuthi usavumela ukuhlolwa kwezilwane kulezo zindawo, okuphikisana nesimangalo "sokuqeda ukuhlolwa kwezilwane."
- Ukungacaci ekuzibophezeleni ekuhlolweni kwezilwane: Inqubomgomo ayikuchazi okucacile kokuzibophezela kwazo, kushiya indawo yokuthi nakuba zingase zigweme ukuhlolwa kwezilwane kwezinye izimo, zisengakuvumela ngaphansi kwezimo ezithile, ikakhulukazi uma imakethe ifuna lokho.
Le nqubomgomo ayinakho obala, njengoba ishiya isikhala sokuchazwa futhi ayibheki ngokuqondile ukuthi kuke kusetshenziswe yini ukuhlolwa kwezilwane, ikakhulukazi ezimeni lapho imithetho kwamanye amazwe ingase ifune khona.
Cwaninga Inkampani Yomzali
Kubalulekile ukukhumbula ukuthi ngezinye izikhathi umkhiqizo ngokwawo ungaba I-Cruelty Free, kodwa inkampani yawo engumzali ingase ingalandeli izinqubo zokuziphatha ezifanayo. Izinkampani eziningi zisebenza ngaphansi kwezinkampani zabazali ezinkulu, okungenzeka zingayibeki eqhulwini inhlalakahle yezilwane noma ezingase zibandakanyeke emikhubeni efana nokuhlola izilwane ezimakethe ezithile. Nakuba umkhiqizo ungase ubonise ngokuziqhenya isitifiketi se-Cruelty Free futhi wenze izimangalo zokungahlolisi izilwane, izinqubo zenkampani yabo engumzali zingangqubuzana ngokuqondile nalezi zimangalo.
Ukuqinisekisa ukuthi umkhiqizo uhambisana namanani akho, kubalulekile ukubheka ngale komkhiqizo ngokwawo. Ukwenza usesho olusheshayo lwe-inthanethi ukuze uthole ulwazi mayelana nenqubomgomo yokuhlola izilwane yenkampani engumzali kunganikeza ukucaciseleka okudingeka kakhulu. Sesha izitatimende kuwebhusayithi yenkampani engumzali, izindatshana zezindaba, noma amawebhusayithi ezinkampani zangaphandle alandelela izinqubomgomo zebhizinisi ezihlobene nenhlalakahle yezilwane. Izikhathi eziningi, inkampani engumzali isengavumela ukuhlolwa kwezilwane ezimakethe lapho kudingeka khona ngokomthetho, njengase-China, noma ingase ibandakanyeke nezinye izinhlobo ezihlola izilwane.
Ngokucwaninga inkampani engumzali, ungenza isinqumo esinolwazi olunzulu mayelana nokuthi umkhiqizo wabelana ngempela yini ngokuzibophezela kwakho emikhiqizweni engenalo unya. Lesi sinyathelo sibaluleke kakhulu kubathengi abafuna ukuqinisekisa ukuthi izinqumo zabo zokuthenga zihambisana nezindinganiso zabo zokuziphatha. Ngisho noma uhlobo oluthile luthi alunayo I-Cruelty Free, izinqubomgomo zenkampani engumzali zisengaba nomthelela omkhulu ezinkambisweni zokuhlola izilwane, futhi lokhu kuxhumana kungabukela phansi izimangalo zomkhiqizo.
Sebenzisa Amawebhusayithi Amahhala Nezinsiza
Uma nginokungabaza ngesimo se-Cruelty Free yomkhiqizo, ngihlala ngiphendukela kuzinsiza ezithembekile ezisebenza ngokukhethekile kwezenhlalakahle zezilwane nobuhle bezimiso zokuziphatha, njenge-Cruelty Free International, i-PETA, i-Cruelty Free Kitty, ne-Ethical Elephant. Lawa mawebhusayithi abe ngamathuluzi ayigugu kubathengi abacophelelayo abafuna ukuqinisekisa ukuthi ukuthenga kwabo kuhambisana nenani labo.
Eziningi zalawa masayithi zinikeza imininingwane eseshekayo ekuvumela ukuthi uhlole ngokushesha isimo se-Cruelty Free semikhiqizo ethile ngenkathi uthenga, okwenza kube lula ukuthola ulwazi oludingayo usohambeni. Lezi zinsiza azihlinzeki nje ngezinhlu zakamuva zamabhrendi aqinisekisiwe we-Cruelty Free, kodwa futhi zigcina izindinganiso eziqinile zalokho okwakha umkhiqizo ongenalo ngempela unya. Bazinika isikhathi sokwenza ucwaningo oluzimele futhi baxhumane nemikhiqizo ngokuqondile ukuze baqinisekise izimangalo zabo, baqinisekise ukuthi abathengi bathola ulwazi olunembile noluthembekile.
Okwenza lawa mawebhusayithi abe wusizo ikakhulukazi ukubonakala kwawo. Bavame ukuhlukanisa amabhrendi njengokuthi “Isihluku Esikhululekile,” “Endaweni Empunga,” noma “Ukuhlola Okusahlola Ezilwaneni,” ukuze ukwazi ukubona kahle ukuthi umkhiqizo umi kuphi. Uma umkhiqizo ungacaci kahle ngezinqubomgomo zokuhlola izilwane, lawa masayithi ngokuvamile azohlinzeka ngomongo ongeziwe kanye nokucaciswa, okukusiza ukuthi uzulazule endaweni edidayo yemikhiqizo yobuhle bezimiso.
Ngokusebenzisa lezi zinsiza ezibalulekile, ungenza ngokuzethemba izinqumo zokuthenga unolwazi futhi ugweme ukuwela ezimangalweni ezidukisayo noma izinqubomgomo ezingacacile. Kuyindlela enhle kakhulu yokuhlala uphezulu embonini yobuhle ehlala ishintsha futhi uqinisekise ukuthi ukukhetha kwakho kusekela inhlalakahle yezilwane ngendlela enengqondo kakhulu.
Ukuthi Ukuthenga Kwakho Kobuhle Kungenza Kanjani Umehluko
Njengabathengi abacophelelayo, ukukhetha imikhiqizo yobuhle ye-Cruelty Free kusinikeza amandla okwenza umthelela obambekayo futhi omuhle enhlalakahleni yezilwane, imvelo, kanye nemboni yobuhle imbala. Ngokuzifundisa mayelana nezitifiketi ze-Cruelty Free, ukuqonda izinqubomgomo zokuhlola izilwane, nokusebenzisa izinsiza ezithembekile, singazulazula ngokuzethemba umhlaba wobuhle kuyilapho siqinisekisa ukuthi ukukhetha kwethu kuhambisana nezimiso zethu zokuziphatha.
Uma sikhetha imikhiqizo engenalo unya, asigcini nje ngokusekela imikhuba yokuziphatha — sithumela umlayezo onamandla embonini yobuhle ukuthi kunesidingo semikhiqizo ethembekile, enobuntu. Ngokwazi futhi senze ngamabomu ezinqumweni zethu zokuthenga, sibamba iqhaza ekuthuthukisweni okukhulu kozwelo, ukusimama, kanye nenhlalakahle yezilwane.
Khumbula, konke ukuthenga kungaphezu nje kokuthengiselana; kuyivoti lohlobo lomhlaba esifuna ukuphila kuwo. Isikhathi ngasinye lapho sikhetha ukungabi nalunya, sikhuthaza ikusasa lapho izilwane ziphathwa ngenhlonipho nangomusa. Masikhethe ububele, umkhiqizo owodwa wobuhle ngesikhathi, futhi sikhuthaze abanye ukuthi benze okufanayo. Ngokubambisana, singenza umehluko - ezilwaneni, endaweni ezungezile, kanye nomhlaba wobuhle uwonke.
